Email Makeover-Before and After

From Boring to Bank: How One Email Went from Trash to Cash

BEFORE (Weak Email):

Subject: Exciting Offer Inside – Don’t Miss Out!

Hey,

We are excited to share a new offer with you! For a limited time, you can save 20% on our premium course. This is a great opportunity to learn valuable skills at a discounted price.

Click below to grab this deal before it expires.

[Claim Your Discount]

Best,
The Team

AFTER (High-Converting Email):

Subject: I made this mistake… and it cost me $10,000 😳

Hey,

I was this close to throwing in the towel.

Spent 6 months building my dream course.
Poured in everything—time, sweat, coffee-fueled all-nighters.

Then launch day came.
Crickets.

No sales.
No clicks.
Just me, refreshing the page like a madman.

Turns out, I made one costly mistake.

I never followed up with my list.
Didn’t remind them.
Didn’t give them a reason to act NOW.

So I fixed it.
Sent one email.
And in 24 hours? $10,482 in sales.

Now, I’m giving you the same chance.
For the next 48 hours, you can grab the course at 20% off.

No second chances.
No extensions.

[Grab Your Spot Before It’s Gone]

See you inside,

What changed?
Scarcity + Storytelling + A Clear CTA.

Breakdown: Why This Works

Subject Line: Grabs attention with curiosity + loss aversion.
Opening Line: Pulls readers in with a personal story.
Emotional Hook: Creates suspense and relatability.
Lesson Learned: Educates while selling

Urgency: 48-hour deadline = no procrastination.
CTA: Clear, action-driven, with one simple choice